Blog

Explore practical tips, fresh ideas, and expert insights on everything from interactive content and mobile engagement to loyalty, personalization, and the latest Komo product updates.

Blog

Meet Kai: Create campaigns in minutes while competitors wait weeks

AI isn't replacing retail marketers, it's helping them win back time

Personalization is broken in retail: Here's how to fix it

Moving beyond transactions: The new formula for shopper loyalty

Why your event engagement isn’t moving the needle (What to do instead)

You’re capturing clicks, but missing the data that drives loyalty

Marketing teams are drowning in one-off campaigns

Your audience has moved on. Has your engagement strategy?

Why traditional loyalty programs are failing modern consumers

Campaigns alone aren't enough anymore

How to progress from 'good' to great: Turning effective campaigns into a scalable engagement system

Building Momentum: New ways to engage, capture, and reward

Komo Loyalty is here: Reward participation, not just transactions

Introducing Komo Surveys: Real-time insights, right when it matters

Building Momentum: Loyalty that lands, surveys that stick, and smarter ways to scale

Building Momentum: Keep your activations growing without the growing pains

Why Engagement is the Key to B2B Event Success (and How to Get It Right)

Building Momentum: Enhance your activations without the heavy lifting

May the Sauce Be With You: 5 Winning QSR Marketing Strategies to Conquer the Competition

Building Momentum: More control, less effort, maximum impact

The Ultimate Guide to Marketing Activations: How to break through the noise and capture customer attention

Building Momentum: The latest Komo features elevating control and customization

Komo powers 5 finalists at the Shopping Centre Council of Australia Marketing Awards

Why your marketing activations are failing to deliver

From One to Many: Introducing Multi-page Hubs

Rev up customer loyalty with Vault Mastercards

Unlocking content for always-on engagement

Level up your campaigns with Bonus Entries & Enhanced Entry Management

Introducing Treasure Hunt

Gamification in Marketing: More Than Just a Game

Introducing Komo Templates: Revolutionising the Way Brands Create & Deploy Engaging Campaigns

Introducing Interactive Q&A

You asked, we delivered: Introducing Spin to Win

Does Customer Engagement need a Boost of Joy?

Introducing Komo’s Badges, Contacts & Workflows

The Consumer Psychology Behind Paid Loyalty Programs

Why first-party data is key to building customer trust and loyalty.

Why Brands Need a First-Party Data Strategy in 2023

The Digital Customer Journey

4 Ways to Grow In-Stadium Engagement

10 Statistical Insights for Marketers to Take into 2023

Your 2023 Playbook - How to Beat the Death of the Cookie

What Do Digital Marketers And Sesame Street Monsters Have In Common?

5 Tactics to Manage your Customer Data More Effectively

How to Increase Repeat Purchases Using Personalisation Trends

How Gamified Experiences & Rewards Transform Marketing Strategies

Death of the Cookie = Zero-Party Data (+ what that even means)

How to Navigate the New Privacy-First Marketing World

Goodbye Static Strategy, Hello Gamification: How Digital Engagement Tools are Changing the Game

4 Ways to Use Gamification in Your Sports Marketing Campaigns

5 Tactics to Increase Brand Awareness

How to Use Digital Coupons to Drive Sales & Foot Traffic to Hospitality Venues (with Pirate Life & Tourism South Australia)

Why build when you can buy: The business-critical benefits of purchasing marketing enterprise software

Do Digital Coupons Work? (2021)

Build a memorable experience for your brand with gamification

Using Market Research to Derive Business and Customer Insights

Gamified Retail: Driving Foot Traffic in the Age of Online Retail

The Importance of Brand Awareness in your Marketing Strategy

Why Your Brand Should Use User-Generated Content

How To Create A Powerful Gamification Strategy

7 Types of Interactive Content For Businesses

What Is The Digital Ecosystem And How Can You Benefit From It?

Create Quizzes in Minutes with Komo's Content Library

Give Life To Your Digital Destination With Giphy

Creating A Tailored Digital Customer Engagement Strategy

6 Tips for Creating an Engaging Digital Brand

Beautify Your Hub With Komo's Unsplash Integration

Product Update: Giving Brands Another Edge For Personalisation

How to Engage Your Audience on Social Media

5 In-stadium fan engagement ideas using Komo

Foxtel Media Looks to Bring More Value to Viewers and Advertisers Through Komo Deal

Komo Announce Integration Partnership with Blackhawk Network

A Short Guide on Using User Generated Content to Boost Engagement

SIX Sports Industry Giants With Winning Fan Engagement Strategies!

How businesses are using Komo for market research

The importance of first-party data

What is gamification?

Netball WA Re-Signs with Komo to Take Fan Engagement to the Next Level

6 Tips for Creating an Engaging Quiz