Most loyalty programs start after the sale. That’s the problem.
Loyalty programs are everywhere. But the reality is that most of them are broken.
To prove this point, open up your mail app of choice, navigate to the promotions folder and scroll through the endless graveyard of unopened loyalty emails from programs you once signed up to, but have never engaged with.
When done right, loyalty programs can be a goldmine for brands, but most fall short. They’re typically just points-for-purchase schemes that cost a fortune to build, struggle to drive repeat engagement, and end up buried (as you just experienced) in the minds and inboxes of members.
That’s why we built Komo Loyalty. A loyalty builder designed to increase customer lifetime value by rewarding ongoing engagement, not just spend. With Komo Loyalty, you can create programs that strengthen customer relationships, drive repeat interactions, and turn loyalty into a true growth channel.
But how can we be so confident that this approach actually works? Well, the data is right there. Let’s dig a little deeper.
Here’s why loyalty is broken
In their 2023 research, McKinsey reported that top-performing loyalty programs can boost revenue by 15-25 percent annually. Easy money, right?
Unfortunately, most programs never come close.
Customers sign up, earn a few points, maybe redeem once, and then forget it ever existed. The problem isn’t loyalty itself. It’s actually how we’ve built it:
❌ Rewarding transactions, not relationships
77% of loyalty programs that rely solely on transactional rewards like discounts or cashback fail within their first two years. That is because today’s consumers expect more than points for purchases. They are looking for experiences, recognition, and ongoing value that deepens their connection with a brand.
❌ Being generic, not personal
33% of consumers say they’ve walked away from loyalty programs because the rewards felt irrelevant or unappealing. In fact, 73% of consumers now consider personalized experiences and offers a critical part of any loyalty program. One-size-fits-all no longer fits anyone.
❌ Plenty of programs, not enough participation
While the average consumer is enrolled in nearly 15 loyalty programs, they actively engage with fewer than half. Brands may be ticking the loyalty box, but if people aren’t coming back, what’s the point?
The takeaway is clear. Loyalty isn’t dead, but the old model is. Brands don’t need more programs. They need better ones that are built for how people engage today, not how they shopped a decade ago.
Introducing Komo Loyalty: Built for the way your customers engage today
If you’re trying to build lasting customer relationships, you’ve likely felt the limitations of traditional loyalty programs. They are slow to launch, difficult to personalize, and often struggle to keep your audience engaged. What should become a growth driver ends up becoming another operational burden.
But imagine if your loyalty program was something customers genuinely looked forward to. A reason to return, not out of obligation, but out of interest. A way to feel recognized for their attention, not just their purchases.
That is exactly what Komo Loyalty gives you the power to do.
It helps you design and launch loyalty experiences that motivate your customers to engage more often and in more meaningful ways. Whether it’s voting in a poll, uploading a receipt, playing a game, or sharing content, every action taps into proven psychological principles like positive reinforcement, progress tracking, and intrinsic motivation. The result is a system that builds habit-forming behaviors, drives repeat engagement, and strengthens brand connection over time.
Komo Loyalty is built to meet the expectations of today’s customers. They want more than just points. They expect experiences that are personalized, rewarding, and genuinely enjoyable. By creating moments of positive reinforcement and triggering the dopamine response linked to progress, surprise, and recognition, Komo Loyalty helps you build emotional connections that keep customers coming back. It’s also built for your team, making it easy to design and scale loyalty programs that deliver real world value without added complexity.
So what does that look like in practice?
What you can achieve with Komo Loyalty
Increase repeat engagement by rewarding real interactions
Loyalty should not be limited to purchases. With Komo Loyalty, you can reward customers for meaningful engagement moments like completing a quiz, uploading a receipt, voting in a poll, or interacting with content. When participation is enjoyable and rewarding, customers return more often.
Go to market faster without relying on developers
Build and launch loyalty programs in minutes using an intuitive no-code builder. Define point rules, set up tiers, and create interactive journeys without needing technical resources or complex integrations.
Keep loyalty fresh with gamified experiences
Encourage consistent participation through built-in game mechanics. Use games, leaderboards, badges, and instant wins to make your loyalty program feel dynamic and fun, not transactional or forgettable.
Deliver personalized experiences at scale
Loyalty should feel relevant to each customer. Capture and leverage zero- and first-party data to personalize rewards, content, and messaging based on how each person engages with your brand.
Expand beyond points-for-purchase
Komo Loyalty supports traditional points-for-purchase programs, but gives you more ways to drive value. Reward customers for the full spectrum of engagement and let them redeem points not just for discounts, but for access to exclusive content, competitions, and special offers.
Connect loyalty to your wider engagement strategy
Komo Loyalty is built as part of the Engagement OS. It works alongside your campaigns, content, communications, and data flows, so loyalty becomes an integrated part of the customer journey, not a disconnected add-on.
Ready to build loyalty that actually lasts?
Your customers are ready to engage. They just need a reason to stay connected. Komo Loyalty helps you turn everyday interactions into lasting relationships with less time, less friction, and more value for your brand and your audience.
Don’t be another one of those programs that ends up forgotten in the minds and inboxes of members. If you want to reward more than just spend, collect richer data, and launch loyalty programs without waiting on developers, Komo Loyalty gives you the tools to do it.
Book a demo to see how Komo Loyalty works or speak with our team to explore how it can fit into your marketing strategy.
