Komo, a digital activations platform, which allows you to easily create user first digital experiences, today announced a new integration with Blackhawk Network, a leading provider of branded payment solutions. The integration creates an end-to-end solution for retailers to compete against the rise of e-commerce and drive consumers in-store, through gamified digital activations and incentivise and reward them with digital gift cards.
The direct connection between Komo’s platform and Blackhawk Network’s mobile payment technology Mobile Pay, allows companies to utilise Komo’s suite of gamification and interactive tools and instantly reward customers for their engagement with contactless digital pre-paid Mastercard® gift cards, delivered straight to their mobile phone.
The solution was recently successfully trialled by two of Charter Hall’s retail precincts Bass Hill Plaza and Pacific Square. Shoppers at both centres were incentivised to spend over $30 at participating stores to receive a $10 digital pre-paid Mastercard® gift card. Shoppers could redeem their $10 digital gift cards by heading to a Komo Engagement Hub and uploading their receipt to be validated. Customers were then automatically sent an SMS to add their $10 digital pre-paid Mastercard® gift card directly to their phone’s native wallet, ready to spend in-store instantly. Over 1500 gift cards have been activated during the trial period with many customers coming back in centre multiple times over the period to take up the offer again.
“We are delighted to be working with the Komo team and believe the collaboration will deliver meaningful value and enhanced offerings for our respective clients,” said William Feutrill, Customer Insights & Strategy Director of Blackhawk Network Australia.
“In the incentives space we are seeing a strong shift in consumer preference towards digital versus plastic and of those 66% opting for the ability to use a digital wallet. We also know 92% of recipients will redeem their mobile reward within a day, suggesting instant mobile rewards are a highly engaging and effective incentive in driving consumer behaviour.”
“Mobile Pay provides a contactless, instant mobile reward solution and puts your brand directly in the hand of your customer - a powerful, simple and secure way to help brands stay connected with their customers.”
Komo Digital CEO, Joel Steel, commented: “With the growing need for organisations to provide a more meaningful and personalised digital experience for their customers and with contactless incentives and rewards now being more important than ever, we are excited to partner with Blackhawk Network to offer this end-to-end solution to our customers. It was fantastic to get such solid results from our trial with Charter Hall and we now have a number of new clients setting up their first campaign using the integration.
Our mission is to continue to innovate and expand on our already expansive suite of engagement tools, competitions and interactive content solutions. We want to make it as easy as possible for brands to gather qualified first-party data and grow sales, while at the same time helping them to understand, engage and commercialise their customers and this technology integration with Blackhawk Network definitely helps us achieve this.”
About Komo
Komo already has content integrations with the likes of Spotify, YouTube, Vimeo, Apple Music, Twitch, Canva and more + over 30 plug and play games and competitions. All specifically designed to help brands and organisations better understand, engage and commercialise their customers, with the collection of rich first party data being at the forefront of the platform's specialty. Komo works with the likes of Coca-Cola Amatil, Foxtel Media, Charter Hall, TGI Fridays, Marvel Stadium, Budget, Marsh and Burger King. The platform's versatility allows it to service multiple sectors including but not limited to Retail, Shopping Centres, Broadcast, In Stadium/Live events, restaurants, sports, entertainment and more.
About Blackhawk Network
Blackhawk Network is a global fintech company, providing payment solutions across all industries to help meet today’s most challenging business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in 28 countries, we reliably execute branded payment programs in over 100 countries worldwide. We deliver global branded payments through the pre-paid products, technologies and network that connect brands and people, and offer the broadest range of digital and physical content globally. For more information visit www.blackhawknetwork.com/au-en
Komo together with Blackhawk Network are uniquely positioned to provide secure, best-in-class end-to-end customer engagement and incentive solutions.
The Digital Mastercard® Gift Card is issued by EML Payment Solutions Limited ABN 30 131 436 532 AFSL 404131 pursuant to license by Mastercard Asia/Pacific Pte. Ltd. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. Terms and conditions apply.
