This article is a companion to our in-depth Engagement Maturity Model Guide. If you haven’t read it yet, we recommend starting there to understand the five levels of engagement maturity - and where you stand.
Overview
You’ve got campaigns that work. You’re not starting from zero. But things aren’t compounding. Results plateau, internal execution remains hard, and every improvement feels like a manual push rather than a strategic lift.
This guide is for teams who are already doing a lot right - but haven’t yet unlocked the full value of their engagement efforts. You’re in Level 2 or 3 of the Engagement Maturity Model, and you’re asking:
- Why aren’t we getting more from what we’ve already built?
- Why is it still so hard to launch, iterate, or scale?
- Why does each new campaign feel like it starts from scratch?
The good news: you’re close. But there’s a mindset and systems leap required to get from "we're doing okay" to "this runs like a system."
Why 'Good' Isn’t Enough
- Effort doesn’t scale. Even strong campaigns stall without automation, orchestration, and reusability.
- Data stays unused. You're capturing engagement data - but it's not fueling next steps.
- Velocity slows down. Launches require too much coordination, and iteration is limited.
- Impact is capped. Campaigns perform, but they don’t create flywheels or compounding insight.
Getting to "Great" means turning what you already do into a scalable, responsive, marketer-owned system.
5 Signs You’re Stuck at 'Good'
- You reuse assets, but still rebuild campaigns manually
- Your engagement data doesn’t flow into CRM, CDP, or analytics in real time
- You run journeys, but can’t iterate or personalize without developer support
- You capture zero-/first-party data, but don’t activate it
- You plan smarter, but execution still relies on a patchwork of tools
Systematizing Success: The Three Big Levers
1. Reusability
- Go beyond templated assets - build logic-driven campaign blueprints
- Include scoring, segmentation, triggers, and rewards in the template itself
2. Ownership
- Marketing must own execution - not just planning
- Remove friction caused by external agencies, dev handoffs, or disconnected tools
3. Integration
- Data should inform activation, not just reporting
- Real-time sync between engagement and CRM/CDP fuels personalization and ROI
Case Study: From Good to Great with Komo
ReedPop - Scaling Interactive Fan Engagement Across Events
ReedPop, the global powerhouse behind NYCC, MCM Comic Con, and EGX, knew the value of strong individual campaigns. But with a growing portfolio of global events and rising expectations from both fans and sponsors, they needed a way to turn those one-off moments into a repeatable, scalable engagement system.
The Shift: From Event-Based Activations to an Integrated System
Using Komo, ReedPop created a modular engagement framework that could be deployed, customized, and reused across multiple high-traffic events - without needing to rebuild from scratch each time.
- They integrated Komo directly with their Leap fan app to drive participation across 7 major conventions.
- Sponsor-branded activations (including Hasbro and DoorDash) were launched in minutes using pre-built templates and gamification tools like Scratch & Win, Memory Challenge, and loyalty-based challenges.
- Real-time data captured during fan interactions fed directly into their editorial planning and sponsor reporting.
The Results
- Over 1.66 million engagements across events
- 90% average engagement rate
- 247% uplift in unique engagements at NYCC alone
- 86+ days of total time spent engaging with Komo
ReedPop didn’t just scale their campaigns. They turned their app into a sponsorable digital asset, operationalized their engagement playbook, and proved ROI to internal stakeholders and external partners.
“Komo has helped solve a number of problems for us... It has created new sponsorship opportunities, drove traffic to our official Show Store, and streamlined our celebrity panels and programming through the fan Q&A feature.”
— Chris D'Lando, Event Manager, ReedPop
Key Takeaway
ReedPop went from running impressive one-off campaigns to building a system where every activation - across cities, sponsors, and audiences - added to a flywheel of engagement and insight.
Read the full case study detailing how ReedPop achieved 1.66 million engagements
Checklist: Are You Ready to Scale?
Reusability
- We launch 80% of new campaigns using pre-built templates with logic, triggers, and gamified elements
- Our top-performing engagement formats are templatized and reused across departments or clients
- We can modify campaign logic (e.g. scoring, rewards) without developer involvement
Ownership
- Our marketing/CX team can independently launch, personalize, and update live experiences
- We no longer rely on agencies or internal devs for day-to-day campaign execution
- Execution timelines have dropped from weeks to hours
Integration & Intelligence
- Real-time engagement data flows into our CRM/CDP and informs segmentation or scoring
- We use zero-/first-party data to personalize future experiences, not just analyze past ones
- Participation triggers automated follow-ups, rewards, or content delivery across channels
If you’re checking most of these boxes, you’re ready to scale. If not, these are the capabilities to prioritize next.
The Role of Komo
Komo helps teams:
- Consolidate their toolset without losing functionality
- Automate repetitive execution tasks
- Deepen engagement through dynamic participation
- Operationalize what’s working - so every campaign adds to a scalable system
Next Steps
- Complete the 2 minute Engagement Maturity Assessment
- Explore how Komo clients scale engagement
