Komo is proud to have powered six of this year's standout finalists at the 2025 Shopping Centre Council of Australia (SCCA) Marketing Awards, celebrating the nation's best in shopping centre marketing, retail innovation, and customer engagement.
Held on Thursday, 30 October at the Ivy Ballroom in Sydney, the SCCA Marketing Awards shine a spotlight on campaigns that deliver exceptional experiences, meaningful community connection, and measurable commercial outcomes.
This year, five Komo-powered campaigns took home top honors, proving how leading centres are using Komo's Engagement OS to create loyalty programs, gamified activations, and digital experiences that build stronger customer relationships and deliver real commercial results.
We Build Champions (QIC)
Category: Brand & Partnerships: Multi (2 or more centres)
Award: Winner
Komo Activation: Custom gamified challenge, Data capture
QIC Real Estate's We Build Champions campaign celebrated the Olympic spirit in partnership with the Australian Sports Commission and the AIS. Delivered across 18 centres, the campaign engaged more than 27,000 kids through sport-themed experiences powered by Komo. Interactive challenges captured valuable customer insights, helping QIC foster community connection and measurable engagement.
Drawing Us Together (Charter Hall)
Category: Community: Multi (2 or more centres)
Award: Winner
Komo Activation: Interactive voting, Storytelling hub
Drawing Us Together united 18 Charter Hall centres around a nationwide storytelling initiative amplifying First Nations voices and student creativity. Komo's interactive platform powered public voting on more than 1,200 artworks, collecting 282,000 votes and turning community engagement into lasting cultural impact.
Harmony Day 2025 - We All Belong at Elara Village (Elara Village)
Category: Compelling Experiences: Small (75 stores or less)
Award: Runner-up
Komo Activation: Engagement hub, Scratch & Win
Elara Village celebrated inclusivity and cultural connection with its Harmony Day 2025 - We All Belong campaign. The campaign was promoted through the centre's digital engagement hub, while a Scratch & Win activation rewarded participants with free henna sessions and instant prizes. Together, these activations brought the celebration to life, driving strong participation and reinforcing Elara Village's role as a welcoming community hub.
Shop. Earn. Claim (Charter Hall)
Category: Innovation
Award: Runner-up
Komo Activation: Loyalty, Rewards
Charter Hall's Shop. Earn. Claim pilot redefined shopping centre loyalty. Through Komo Engagement OS, customers could seamlessly earn points and redeem rewards across participating retailers. The program's strong results have already paved the way for expansion to more centres later this year.
Valentines x Bridget Jones: Mad About The Boy (QIC)
Category: Retailer Marketing: Multi (2 or more centres)
Award: Runner-up
Komo Activation: Memory Challenge, Data capture
QIC brought movie magic to retail with a romantic Valentine's campaign celebrating Bridget Jones: Mad About The Boy. Using Komo's Memory Challenge game, shoppers matched iconic London landmarks for a chance to win a trip for two to London. The activation connected the excitement of the film release with an engaging, gamified experience that boosted participation and captured valuable first-party data for QIC's marketing team.
The Prize Pantry (Charter Hall)
Category: Retailer Marketing: Multi (2 or more centres)
Award: Finalist
Komo Activation: Digital prize and rewards experience
The Prize Pantry gave shoppers the thrill of winning while driving retailer engagement across multiple Charter Hall centres. Komo's interactive prize mechanic and digital rewards hub encouraged repeat visits and captured meaningful customer insights, proving that even a finalist can deliver award-worthy results.
Celebrating success that drives engagement and results
Congratulations to all this year's finalists and winners! Your innovation, creativity, and commitment to community connection continue to set the benchmark for retail marketing excellence in Australia.
At Komo, we're proud to partner with teams that transform engagement into measurable growth. From interactive experiences and digital loyalty programs to data-driven customer insights, Komo Engagement OS empowers shopping centres and brands to attract, engage, and retain customers through moments that truly matter.
Turn every activation into measurable success. Find out how Komo's retail engagement and loyalty marketing platform can help supercharge your next campaign. Book a demo today.
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