Komo in Action: March 2026
We’re peeling back the curtain on how some of the most innovative brands are using Komo's Engagement Engine to drive unique customer experiences. Here is the "insider wisdom" you can take into your next campaign!
Owning the "Live Peak" in Vegas
How they did it: As the NRL kicked off at Allegiant Stadium in Vegas, they turned the live broadcast into a direct digital connection. By promoting a "money-can't-buy" trip to the 2026 Grand Final during the game, they captured fan attention exactly when it was at its absolute peak.
Why it worked: We’ve seen that the best time to ask for a fan’s attention is when they are already leaning in. By offering a high-stakes reward during the heat of the action, the NRL transformed a passive viewing moment into an active brand connection. They didn't just show an ad; they started a conversation with their most passionate supporters.
✍️ The Takeaway: Strike while the iron is hot. Don't wait until after the event to engage your audience. Use your "peak attention" moments—like a live kickoff or a halftime break—to offer a high-value entry. When the stakes are high and the energy is up, your fans are most likely to take action.
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ANZ x AO: Turning "Passive Space" into "Active Fans"
How they did it: ANZ didn't just put their logo on a court; they turned the entire ANZ Arena (Show Court 3) into a digital destination. By placing QR codes on their VIP suite and across the venue, they provided a hub where fans could play tennis-themed games (Live Trivia, Predictor, Memory Challenge) and win exciting prizes.
Why it worked: Engagement shouldn't feel like an interruption; it should feel like an upgrade to the experience. ANZ understood that fans have "micro-moments" of downtime between games or during changeovers. By meeting them exactly where they were sitting and providing immediate entertainment and the chance to win, they became a high-value part of the fan's day.
✍️ The Takeaway: Don't make fans go looking for your engagement. If you place your digital "handshake" right in their hands (or on their seat) during a break in the action, your participation rates will reflect that convenience.
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Pro Padel League (PPL): Scaling a Global Community
How they did it: Following the success of their debut, the Pro Padel League used Komo to power their PPL II digital strategy. They focused on building a global community for the world's fastest-growing sport, using digital touchpoints to connect fans with international teams and players.
Why it worked: For a growing league, data is the lifeblood of expansion. PPL showed that you don't need a physical presence in every city to build a loyal fanbase. By using digital activations to unify fans globally, they created a scalable model that provides sponsors with measurable proof of engagement regardless of geography.
✍️ The Takeaway: Digital has no borders. Use digital experiences to unify a scattered audience. It allows you to collect data and prove engagement to stakeholders, no matter where the physical event is happening.
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ALL Accor: The Value of the "Instant Upgrade"
How they did it: At Qudos Bank Arena, ALL Accor used a digital "Instant Win" mechanic to offer fans something they wanted right then and there: a VIP Suite Upgrade for that night's show.
Why it worked: Loyalty programs can often feel like a "someday" benefit. Accor proved that the best way to drive sign-ups is to offer immediate gratification. By offering a prize that improved the fan’s experience at that exact second, the friction of joining their loyalty program vanished.
✍️ The Takeaway: Shorten the distance to the reward. Think about what your user wants right now. If you can upgrade their current moment, your conversion rates will skyrocket.
At the end of the day, engagement isn't about the flashiest prize; it's about the smartest strategy. Brands like Accor and PPL are using these digital "handshakes" to turn anonymous crowds into loyal, reachable customers. We'd love to show you how your brand can do the same.
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