#17 Putting the F back in FMCG with Jenni Dill

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

Examine advertisers' reliance on clichés and discover how breaking free from industry norms can infuse creativity, empathy, and drive commercial success.

In this episode, Richard Copping discusses brand activism and navigating backlash. His recent award-winning "Unmute" campaign for Unilever adds unique insights to this crucial conversation.