#17 Putting the F back in FMCG with Jenni Dill

In this episode, Richard Copping discusses brand activism and navigating backlash. His recent award-winning "Unmute" campaign for Unilever adds unique insights to this crucial conversation.

This episode is packed with tons of valuable nuggets and insights that will help any consumer marketer understand how to balance long term brand building with short term promotions and activations.

Examine advertisers' reliance on clichés and discover how breaking free from industry norms can infuse creativity, empathy, and drive commercial success.