#17 Putting the F back in FMCG with Jenni Dill

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

This episode is packed with tons of valuable nuggets and insights that will help any consumer marketer understand how to balance long term brand building with short term promotions and activations.

In this episode, Richard Copping discusses brand activism and navigating backlash. His recent award-winning "Unmute" campaign for Unilever adds unique insights to this crucial conversation.