#12 Andy Nairn on uncovering creative insights

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change.

In this episode, Richard Copping discusses brand activism and navigating backlash. His recent award-winning "Unmute" campaign for Unilever adds unique insights to this crucial conversation.