#13 Navigating Social Impact Campaigns with Rich Copping

This episode is packed with tons of valuable nuggets and insights that will help any consumer marketer understand how to balance long term brand building with short term promotions and activations.

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change.