#15 The 10 Commandments of TikTok for Brands with Sam Gillies

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

This episode is packed with tons of valuable nuggets and insights that will help any consumer marketer understand how to balance long term brand building with short term promotions and activations.

Examine advertisers' reliance on clichés and discover how breaking free from industry norms can infuse creativity, empathy, and drive commercial success.