#16 Shifting from performance to brand marketing with Leigh Barnes

Deep dive into branded TikTok, so if you're in marketing, social media or advertising—this episode is a must listen.

We had a chat with Andy Nairn, UK's top brand strategist. We dive into creative insights, ethical client choices, and challenging ad industry norms. A must-listen for marketing pros.

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change.