#16 Shifting from performance to brand marketing with Leigh Barnes

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change.

Deep dive into branded TikTok, so if you're in marketing, social media or advertising—this episode is a must listen.