#16 Shifting from performance to brand marketing with Leigh Barnes

We had a chat with Andy Nairn, UK's top brand strategist. We dive into creative insights, ethical client choices, and challenging ad industry norms. A must-listen for marketing pros.

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change.