#16 Shifting from performance to brand marketing with Leigh Barnes

In this episode, Richard Copping discusses brand activism and navigating backlash. His recent award-winning "Unmute" campaign for Unilever adds unique insights to this crucial conversation.

We had a chat with Andy Nairn, UK's top brand strategist. We dive into creative insights, ethical client choices, and challenging ad industry norms. A must-listen for marketing pros.

Deep dive into branded TikTok, so if you're in marketing, social media or advertising—this episode is a must listen.