#14 Breaking free of category cliches with Samira Brophy

Deep dive into branded TikTok, so if you're in marketing, social media or advertising—this episode is a must listen.

In this episode, Richard Copping discusses brand activism and navigating backlash. His recent award-winning "Unmute" campaign for Unilever adds unique insights to this crucial conversation.

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni was determined to change.