#14 Breaking free of category cliches with Samira Brophy

Deep dive into branded TikTok, so if you're in marketing, social media or advertising—this episode is a must listen.

This episode is packed with tons of valuable nuggets and insights that will help any consumer marketer understand how to balance long term brand building with short term promotions and activations.

In this episode, Richard Copping discusses brand activism and navigating backlash. His recent award-winning "Unmute" campaign for Unilever adds unique insights to this crucial conversation.