#11 Gen Z, Live Sport and Evolving Fan Engagement with Oli Shawyer

Deep dive into branded TikTok, so if you're in marketing, social media or advertising—this episode is a must listen.

This episode is packed with tons of valuable nuggets and insights that will help any consumer marketer understand how to balance long term brand building with short term promotions and activations.

We had a chat with Andy Nairn, UK's top brand strategist. We dive into creative insights, ethical client choices, and challenging ad industry norms. A must-listen for marketing pros.