Komo is proud to be behind the innovative activations for five of the finalists at this year's Shopping Centre Council of Australia Marketing Awards. These activations showcase the power of engagement through interactive experiences, driving both customer engagement and real commercial outcomes for shopping centres across the country.
Check out the campaigns that stood out and made their mark with the help of Komo’s cutting-edge marketing activation platform:
Forrest Chase, Finding Forrest Chase (Forrest Chase)
Category: Brand & Partnerships: Small (75 Stores or Less)
Komo Activation: Spin to Win
The Finding Forrest Chase campaign was a fun and quirky way to tackle a real challenge – customers couldn’t find the CBD shopping centre! Using a giant pin as a locator, Forrest Chase invited customers to “find the pin” for a chance to win a share of $15K in prizes. Komo’s Spin to Win mechanic was central to the activation, allowing customers to engage and win rewards simply by locating the pin in the mall.
On-site activations next to the pin boosted engagement, offering additional prize opportunities. This seamless integration of gamification and instant rewards made Komo the perfect partner for Forrest Chase, helping them connect with customers while making the experience fun and memorable.
Karingal Hub, Under the Sea (KARINGAL HUB)
Category: Compelling Experiences: Medium (76 to 149 Stores)
Komo Activation: Scratch and Win
Karingal Hub wowed customers with its immersive Under the Sea art experience. This interactive maze, themed around the wonders of the deep ocean, captivated shoppers from start to finish. After their journey through the oceanic world, customers scanned a QR code that took them to Karingal Hub’s Scratch and Win game, where they could win gift cards.
Komo’s Scratch and Win mechanic added an extra layer of excitement to this captivating experience, providing a simple and engaging way to reward participants and drive further engagement with the centre.
Campbelltown Mall, Food Court Frenzy (Charter Hall)
Category: Retailer Marketing: Medium (76 to 149 Stores)
Komo Activation: Scratch and Win, Swiper
At Campbelltown Mall, foodies had the chance to engage in the Food Court Frenzy. Komo’s Scratch and Win and Swiper cards were deployed to drive excitement and give customers the opportunity to win food court coupons redeemable at participating retailers. The goal? Boost traffic to the mall and increase sales for its food retailers.
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With Komo’s tools, the campaign successfully encouraged customers to visit the food court, elevating foot traffic and driving tangible outcomes for both the centre and its retailers.
Elara Village, Halloween Fair (Colliers)
Category: Compelling Experiences: Small (75 Stores or Less)
Komo Activation: Spin to Win
Elara Village brought the Halloween spirit to life with their in-centre Halloween Fair. To add an extra layer of excitement, Komo’s Spin to Win was integrated into the event. Attendees were invited to scan a QR code for a chance to spin the wheel and win prizes from participating retailers.
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This simple yet effective activation made the Halloween Fair a hit with customers and provided retailers with increased visibility.
QIC - Merry Everything (QIC)
Category: Retailer Marketing: Multi (2 or More Centres)
Komo Activation: Personality Quiz
QIC put a festive spin on customer engagement with their Merry Everything campaign. Shoppers were invited to participate in a fun personality quiz where they answered a series of questions to find out whether they had been "naughty or nice."
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Komo’s Personality Quiz mechanic was the perfect tool to engage customers playfully, helping QIC deliver a cheerful and festive experience across multiple centres.
We are excited to see our clients' campaigns recognized for their creativity and impact at this year's SCCA Marketing Awards!
These campaigns demonstrate how Komo helps shopping centres create engaging and memorable customer experiences. Whether it's gamified experiences, instant rewards, or immersive digital activations, Komo's platform is built to deliver results and capture lasting attention.
Elevate your marketing activations and turn every interaction into measurable success. Find out how Komo can help supercharge your next event or activation by booking a demo.
