How Prism's WWC gamification strategy delivered over 6.7k leads for Hyundai

Client: Prism Sport + Entertainment, Hyundai

Industry: Sport Sponsorship

Solution: Countdown, Live Trivia, Leaderboard, Webhooks, Memory Challenge

Campaign Objectives 

Igniting Fan Engagement and Generating QUALIFIED Leads Through an Unforgettable Experience

Hyundai and Prism teamed up with a dual mission for the FIFA Women's World Cup: to electrify fan engagement and strategically accumulate qualified leads. As the official mobility partner, Hyundai aimed to craft an immersive fan journey alongside Prism, elevating the event into more than just a spectacle of sporting prowess but a unifying and exhilarating experience. From brainstorming to executing a grand giveaway, including a brand-new Hyundai Kona and tickets to the WWC final, the partnership sought to create an engaging competition experience that felt as natural and exciting as the Cup itself. This well-crafted experience served a dual purpose, encouraging fans to willingly share their data, and delivering Hyundai not just volume, but qualified leads enriched with genuine customer insights, ready to fuel smarter marketing and sales activity.

Solution 

The Hyundai Hub - An Engaging Experience that Balances Fan Delight and Lead Generation

Prism developed the Hyundai Hub on the Komo Platform to tackle skyrocketing fan engagement and strategic lead generation. This digital haven fused an interactive Live Trivia on the tournament's history, an immersive Memory Challenge, and an ever-ticking countdown timer to keep the Women's World Cup fervour at its peak.

The Hub was designed to be both engaging and fair, implementing a dynamic Trivia Question Pool system to randomise questions and deter cheating. A leaderboard further spotlighted top players, keeping fans invested in their progress and the competition. The added allure? The chance to win a brand-new Hyundai Kona and tickets to the Women’s World Cup Final in Australia.

But the experience wasn't just about fun and games. It was calibrated to capture voluntary fan data in an organic manner. The combination of engaging content and strategic data collection allowed Hyundai to craft future campaigns tailored to their audience’s interests and behaviours.

To support this, the Hub also captured zero-party data — information that fans willingly shared as part of their participation. Registration forms collected key contact details and marketing opt-ins, while embedded trivia questions uncovered useful insights about current ownership, purchase intentions, and interest in electric vehicles. Impressively, 87.9% of participants who submitted an entry also answered all three market research questions, meaning Hyundai didn’t just gather leads — they gathered highly qualified leads with strong signals of interest, intent, and fit.

This transformed the experience into more than a giveaway. It became a lightweight market research tool that equipped Hyundai with the knowledge to refine messaging, target campaigns more effectively, and hand over warm, enriched leads to the sales team for timely follow-up.

Results

The Hyundai Hub's Triumph: Outstanding Engagement AND QUALIFIED LEAD GENERATION Amid a Historic World Cup Run for the Matildas

Set against a backdrop of a groundbreaking performance from Australia's Matildas, the Hyundai Hub delivered spectacular campaign results. A collaborative commitment to immersive fan engagement racked up an impressive 10,262 unique interactions with the Hub.

The campaign's undeniable success was further highlighted by a 73% engagement rate — a clear signal of how well the Hub's features resonated with fans. Fans dove into the experience, clocking 6,757 entries across both game elements. This resulted in a rich dataset that now powers Hyundai's ongoing marketing and sales efforts.

As the World Cup countdown clock continued to tick, cumulative gameplay within the Hub amounted to 10 days and 11 hours. showing sustained, high-quality engagement. The platform’s interactivity and embedded data capture allowed Hyundai to move well beyond basic lead generation.

By combining entry form data with strategic trivia questions, Hyundai gathered insights into fan demographics, current vehicle ownership, future buying intentions, and EV interest. In total, over 6,700 leads were qualified and enriched — giving Hyundai a clear picture of who their fans were and how ready they might be to buy. The result was a database of CRM-ready leads that could be activated immediately.

Instead of a cold list of email addresses, Hyundai's sales team received a warm pipeline of prospects. They could follow up with personalisation and context, such as:

"Hi [Name], we saw you scored 9 out of 10 in the quiz and mentioned you’re looking to buy a car in the next 12 months. Would you like to book a test drive?”

The Hyundai Hub proved to be far more than a campaign moment. It became a powerful engagement engine and qualified lead generation tool, purpose-built to deliver long-term marketing and sales value.

Testimonials 

Here’s what the Sponsorship Manager from Hyundai and the Partnerships Manager from Prism had to say about working with Komo:

Check out the cards they used below...

Want to see how easy it is to bring a game like this to life? Check out the Live Trivia and Memory Challenge Knowledge Base articles!

Want to learn how to get results like these? Book a 1:1 demo with us, and spend 30 minutes exploring just what's possible with the Komo Platform!