Industry: Publisher
Client: Basketball Forever
Solution: Live Trivia
Objectives
Basketball Forever wanted to build the relationship between their fanbase and a key sponsor - Tissot. Ultimately enable Tissot to introduce their watches to the Basketball Forever community.
Solution
The Chicago Bulls were back in the limelight due to the popularity of Netflix’ Michael Jordan documentary ‘The Last Dance’. Piggybacking on this interest Basketball Forever created a weekly game of Live Trivia to find their biggest Chicago Bulls fan. Each week the highest scoring fan won UberEats vouchers. Every participant was directed to the Tissot website upon game completion to match them with their perfect watch.
Results
30,072 Basketball Forever fans engaged with Live Trivia for an average of over 4 minutes per session. 13,883 of the Live Trivia players opted in to be contacted by Tissot and Basketball Forever - more than tripling Basketball Forever’s email database. 2,102 players went on to find their perfect watch after playing the game, creating a highly valuable pool of interested leads for Tissot.
Testimonials
"We partnered with Komo to run a 5-week campaign around Michael Jordan's Last Dance Documentary. We more than tripled our EDM database, and the campaign reached over 3.5m people across our social channels. Komo's UX is seamless and integrated perfectly to both our, and our sponsors' brand, we look forward to working with them again." - Jaden Harris, Co-Founder
"Initially I was sceptical and felt that sponsor specific questions within our 'The Last Dance' Michael Jordan game on Komo would be received negatively by our audience. In fact, the response has been the opposite. The value this has delivered to our partnering sponsor has far exceeded our expectations. The data has been very informative, and the opt-in numbers are off the charts." - Rob Bergin, Commercial Director
About Basketball Forever
Founded in 2011, Basketball Forever is the largest basketball publisher on Facebook with over 3-million global followers. They’re a part of the Forever Network which are a social-first media company redefining media experiences at the intersection of sports and culture on the platforms where young people spend most of their time.
