Client: M&C Saatchi (Woolworths & Surfing Australia)
Industry: Retail
Key themes: Gamified engagement, Personalization, Loyalty
Solutions
KEY STATS
.png?width=1080&height=966&name=stats_Woolis_surfing%20(1).png)
"The bespoke Hubs created through Komo gave us a perfect way to engage our sports audiences and educate them through fun and interactive games. The platform provides a great user experience and allows us to update content throughout the season. We have seen audiences return multiple times to engage with our content which shows the range of cards available to use
and the Komo team are brilliant at helping bring it to life."
Claudia Haworth
Partnerships Senior Account Executive
Executive Summary
M&C Saatchi Sport & Entertainment creates change for brands through people's passions. As the world's leading passion-marketing agency, they are a mixed bag of sports-loving, culture-seeking, trend-hunting, creative communications experts.
M&C Saatchi Sport & Entertainment helped Woolworths in its partnership with Surfing Australia by using talent and ambassadors to amplify and raise awareness of their Pick Fresh Play Fresh campaign.
THE CAMPAIGN
The Pick Fresh Play Fresh Hub enabled Woolworths to leverage their brand ambassadors to engage the surfing community in new ways. Through games and content featuring surfing talent, the hub promoted healthy eating with quiz questions and educational cards, teaching users and kids to pick fresh and eat fresh before surfing.
THE SOLUTION
M&C Saatchi Sport & Entertainment used Komo’s Tap to Win mechanic to instantly award users with a $10 Woolworths eGift Card that can be redeemed online or in-store. At the same time, the mechanic educated users who did not win with facts about various fruits and vegetables and their benefits.
The Hub also utilised surfing talent and ambassadors to educate and share nutritional facts about picking fresh fruits and vegetables through a fun and engaging video quiz.
The Personality Quiz equipped Woolworths and Surfing Australia to better understand their audiences with poll-type questions that led to a pick fresh character (fruit) and provided healthy recipes to help kids eat fresh.
Parents were also able to engage with the Pick Fresh Play Fresh Hub as they watch their kids participate in the SurfGroms program. Parents could upload photos and videos of their kids surfing for their chance to be featured on the Hub and socials, while also going in the running to win prizes.
THE RESULTS
The campaign engaged over 21k users, educating them on how to pick fresh and play fresh while also promoting engagement with the Woolworths and Surfing Australia brands.
On average, users spent 2 minutes engaging with the Hub, learning about the benefits of eating healthy and the nutritional information of various fruits and vegetables.
Check out the cards they used below...
Want to see how easy it is to bring a game like this to life? Check out the Scratch and Win, Spin to Win, and Workflows Knowledge Base articles!
Want to learn how to get results like these?
Book a 1:1 demo with us, and spend 30 minutes exploring just what's possible with the Komo Platform!
