GameDay Announces Strategic Partnership with Komo Digital Engagement

GameDay, the leading provider of digital solutions to international, national, grassroots and professional sporting organisations across APAC and EMEA, has today announced an exciting new partnership with MarTech scale-up Komo Digital Engagement, a platform that allows brands to create interactive content, competitions and gamified experiences within minutes.

In addition to appearing as a key partner in GameDay’s Marketplace offering, which launches later this week, Komo will collaborate on a number of initiatives for enhancing fan engagement, adding value to a number of shared customers.

GameDay General Manager, Andy Graham said access to key data and insights provides GameDay customers with an additional layer of insights to further develop and engage end users. “By partnering with Komo Digital Engagement we can provide additional insights and information that can shape a hyper-personalised offering for brands to engage their end user. This in turn supports brands in growing their membership by enhancing the sport experience.”

Komo Digital Engagement CEO, Joel Steel welcomed the partnership and looks forward to supporting GameDay users by enhancing the way the connect, engage and commercialise their fans through easy to implement online gamified experiences.

“Komo provides sports organisations and sponsors alike with the ability to easily create engaging fan experiences to be delivered in-stadium, across a live broadcast and via digital and social channels. The platform also enables sport sponsors to activate their sponsorship with the ability to non-intrusively collect qualified first-party data and drive sales using Komo’s Digital Coupon technology. Most importantly Komo’s platform is built with a fan first philosophy to ensure the fans always have the best possible experience wherever they are engaging.

GameDay users will join Komo’s rapidly expanding customer base within the sports and entertainment industry; which includes Australian Olympic Committee, Warner Music and Foxtel Media.