ClubsNSW enlists Komo’s help to make its free ‘Together Ale’ campaign a reality

ClubsNSW’s ‘Your Local Club Freedom Day’ has gone off with a bang across the state with the support of Komo’s Audience Engagement Platform.

 The campaign was developed to celebrate NSW reaching the 80 per cent double dose vaccination rate, with almost 200 clubs in NSW signing up to celebrate by offering a free schooner of ‘Together Ale’ to residents who are double jabbed on Wednesday,10 November. 

To claim their Together Ale, a limited-edition beer brewed in collaboration with Lion and Batch Brewing Company, patrons were directed to the Your Local Club microsite developed with Komo. There, they would sign up for the ClubsNSW promotion and be offered a digital coupon to claim their free ale.

Integrating Komo’s digital coupon feature supported the seamless redemption of thousands of free schooners at participating clubs across the state. Residents flocked to participating local clubs, thousands of digital coupons were redeemed across nearly 200 participating clubs, with the easy redemption process making it possible for all age groups.

Komo CEO, Joel Steel said he is pleased to play a small but vital part in the campaign that marks a historic milestone for the people of New South Wales.

“Komo is very proud to play our small part in Your Local Club Freedom Day campaign, providing the technology that is enabling the distribution and redemption of the thousands of free beer digital coupons at participating clubs that span far and wide across NSW,” said Mr Steel.

“We’re pleased to have made this campaign a reality for ClubsNSW on such a special occasion for the state. Through our proprietary platform that offers first-party data capture, ClubsNSW has now extended its database, increased foot traffic through local clubs and increased sales,” he said.

ClubsNSW adds to Komo’s growing list of iconic Australian clients including the Australian Olympic Committee, Marvel Stadium, Foxtel Media, Warner Music Group, Coca-Cola European Partners, JLL, Charter Hall, Hogs Breath Cafe and many more.

About Komo

Komo is a MarTech scale-up shaking up the way organisations capture first-party data and drive revenue with their leading audience engagement platform. The self-service platform allows brands to create a user-first digital destination to engage your audience, gather qualified first-party data, and grow sales. With over forty games and competitions, followed by limitless integrations, marketing teams can easily create interactive content and gamified experiences. Komo's SaaS platform is used across live TV broadcasts with Foxtel media, in Australia's largest stadiums like Marvel, by Australia's biggest Publishers like Warner Music Group, and by many other global brands like Coca-Cola European Partners.

For more information, contact:

Bella Scaturro

Hunter Communications

0413 309 955

bella@huntercomms.com.au