The Brisbane Bullets, Brisbane’s NBL team, are aiming for the top of the ladder with fan engagement this season, signing with audience engagement platform Komo to enhance and personalise fan encounters.
The partnership will amplify the fan experience using Komo’s audience engagement platform; a digital and fully customisable microsite that will create increased connection with fans, whilst also capturing first-party data in a non-intrusive way, enriching the Brisbane Bullets fan database.
Komo’s partnership also provides massive benefits to the Bullets sponsor family, allowing for innovative marketing tactics to convert and reward fans, driving clear and measurable sponsorship ROI.
In our digital era, trends indicate fan loyalty is amplified exponentially through digital engagement and communication across multiple channels. By integrating the Komo platform for in-stadium engagement and across social media, the Brisbane Bullets are able to increase fan loyalty and connectivity, regardless of their location.
Komo CEO, Joel Steel said he is looking forward to working with the Brisbane Bullets to turn up the fan experience, particularly as fan attraction and retention becomes more competitive.
“There is no denying that social media has created an accessible and low-cost opportunity for brands to connect with fans, and create online encounters. But with this, comes an overload of content and highly competitive space in user’s feeds. The customised nature of Komo creates that cut-through that will make fans easier to reach, driving an increased level of fan engagement,” he said.
Brisbane Bullets Head of Commercial, Michael Buchanan said he is looking forward to creating a truly customised and connected experience for fans, at the game and beyond the gates.
“We know that sports fans are no longer bound by the time or location of a game. Our online channels create a continual stream of brand engagement for our community. Bringing Komo on board is really going to heighten how customised that online experience is and give us incredible insight into what our fans are connecting with. This level of understanding feeds our sponsorship and marketing strategy, and ensures we are investing in experiences our fans want to be a part of.”
The Brisbane Bullets are added to Komo’s growing list of iconic Australian clients including the Australian Olympic Committee, Marvel Stadium, Foxtel Media, Clubs NSW, Warner Music Group, Coca-Cola European Partners and many more.
About Komo
Komo Digital Engagement is a MarTech scale-up that makes creating custom digital experiences easy. The self-service platform allows brands to create a user-first digital experience to engage, gather qualified first-party data, and grow sales. You can easily create interactive content, competitions, and gamified experiences with proven templates in minutes. Komo's SaaS platform is used across live TV broadcasts with Foxtel media, in Australia's largest stadiums like Marvel, by Australia's biggest Publishers like Warner Music Group, and by many other global brands like Coca-Cola European Partners.
For more information, contact:
Bella Scaturro
Hunter Communications
0413 309 955
