Industry: FMCG
Client: Arnott's Biscuits Limited
Solution: Engagement Hub
Objectives
TimTam were looking for a creative way to introduce their new range of flavours to their customers across digital and social and ultimately drive sales.
Solution
To achieve this in an interactive medium, TimTam utlised Personality Quizzes within the Engagement Hub. The Personality Quiz leveraged the viral ‘TimTam Slam’ challenge and asked their customers to find out which flavour they should slam with from their new product range based off their personality. TimTam also integrated market research questions into the Personality Quiz to non-intrusively gain extra insight about their customer base.
Results
Over 6,900 loyal TimTam customer part in the Personality Quiz to find out which new flavour they should slam. 92% of their customers completed the game, which shows the content was highly engaging.
About TimTam
TimTam is a brand of chocolate biscuit made by the Australian biscuit company Arnott’s. Arnott’s have been providing consumer goods for Australia for over 155 years.
