Client: Charter Hall (Pacific Square Shopping Centre)
Industry: Retail & Shopping
Key themes: Customer Engagement, Data Collection, Foot Traffic Growth, Loyalty Building
Solutions
Key stats
"The team at Komo are always professional, collaborative and responsive. We were thrilled with the campaign results achieved."
Rhys Simonds
Retail Manager - Charter Hall
About Chartel Hall
Charter Hall operates with prudence, meticulously curating a diverse property portfolio worth $88.0 billion. This portfolio encompasses 1,681 high-quality properties, ranging from industrial properties, retail centres, and premium office buildings to their recent investments in early learning centres. Taking a long-term perspective, their development pipeline worth $15.4 billion ensures the delivery
of sustainable, technologically advanced projects for their customers.
Among their notable assets, Pacific Square is prominently situated in Maroubra Junction in Sydney. This centre boasts Coles and Aldi as its anchor tenants, along with a vibrant collection of over 60 specialty stores. Pacific Square is committed to providing Maroubra locals with convenient and delightful experiences on a daily basis.
Since partnering with Komo, Charter Hall has adeptly utilised the platform to enhance the digital destinations for their flagship campaigns. These engagement hubs have significantly contributed to generating brand awareness and fostering pre- and post-campaign discussions and interest. Moreover, they have enabled Charter Hall to gather valuable zero and first-party data.
The Problem
Charter Hall's objective was to promote Pacific Square's food retailers and drive foot traffic to the centre. By highlighting
the enticing food offerings and creating engaging campaigns, Charter Hall aimed to capture the attention of local residents and visitors, inviting them to explore the vibrant culinary destination that is Pacific Square.
The Solution
The Pacific Square team skillfully personalised the hub by incorporating the Pacific Square's logo, font, and colour palette. This customisation was designed to enhance brand recognition and showcase the brand effectively.
During the campaign, the Hub introduced two engaging game concepts to promote the brand and involve its members. The first game was a quiz where shoppers could participate and stand a chance to win a $10 voucher for use at select food establishments. After completing the quiz, winners received a Komo digital coupon via SMS, which
they could redeem for their $10 meal voucher.
To keep people engaged with the brand, Charter Hall organised a weekly quiz within the Hub. Participants had the chance to win a prize, and the first 450 individuals to complete the quiz received a special coupon reward.
Furthermore, the hub featured another game called the "Secret Code", designed to attract shoppers to Pacific Square. The game involved encouraging visitors to explore specific stores like Smoky Sues, Maranello's Pizza, The Source Bulk Foods, and Health Squad to search for the secret code. Successful participants who discovered the code had the opportunity to win a $200 voucher.
In addition to the games, a market research study was conducted within the Hub, generating significant engagement and valuable feedback from customers. This feedback helped identify areas of improvement for the centre and its food court.
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The Results
Throughout the campaign, Pacific Square successfully engaged over 1,384 unique customers, achieving an impressive Hub engagement rate of 79%.
The game concepts showcased on the Hub garnered more than 13,000 plays by these users, with a substantial portion accessing the hub through social referrals and in-centre promotions.
Leveraging the power of the Komo Hub, Pacific Square acquired valuable zero and first-party data from over
895 unique users. This data not only enhanced their understanding of the target audience but also enabled them
to implement more personalised and tailored remarketing strategies for future campaigns and activations.
Importantly, the campaign was highly effective in driving foot traffic to the centre. Over 2,000 $10 meal vouchers were issued across the four weeks, with a total of 1,407 redeemed in person—resulting in a strong average redemption rate of 70.3%. Since each coupon required in-store use, this highlights the tangible impact of the activation in increasing Monday visits Pacific Square’s food retailers.
Check out the cards they used below...
Want to see how easy it is to bring a game like this to life? Check out the Quiz, Secret Code, Surveys and Digital Coupons Knowledge Base articles!
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