---
title: "#11 Gen Z, Live Sport and Evolving Fan Engagement with Oli Shawyer"
description: We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.
---

[Own the Moment | Komo Podcast | [Listen Now] ](https://blog.komo.tech/own-the-moment-podcast)

# [#11 Gen Z, Live Sport and Evolving Fan Engagement with Oli Shawyer](https://blog.komo.tech/own-the-moment-podcast/11-gen-z-live-sport-and-evolving-fan-engagement-with-oli-shawyer)

 Written by [Admin](https://blog.komo.tech/own-the-moment-podcast/author/admin) | Apr 2, 2024 4:40:01 PM

 

We discussed the challenges in sports marketing, how Unilever-like strategies could shake things up, and the impact of new sports media with Oli Shawyer, Head of Marketing at Rugby Australia.

[View full post](https://blog.komo.tech/own-the-moment-podcast/11-gen-z-live-sport-and-evolving-fan-engagement-with-oli-shawyer)

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