Why Brands Need a First-Party Data Strategy in 2023
It is time to look at first-party data and how we can ethically navigate the data marketing world.
It is time to look at first-party data and how we can ethically navigate the data marketing world.
How to earn attention with every click & swipe.
If there’s a category of marketing activations that we at Komo know a lot about, it’s in-stadium!
We’ve gathered 10 of the most influential marketing statistics to inform your strategy in 2023!
As we head into the thick of 2023, the collection of rich, high-quality data has never been more important.
Cookie Monster and marketers both adore cookies! Unlike what many people may think, browser “cookies” are so important in our online life and digital...
Let’s have a look at what our top 5 Client Activations were for 2022, along with some key campaign details and what they helped to achieve for our...
Let's chat 5 tactics you can use to better manage customer data as it becomes increasingly important in a privacy-first marketing world.
Let’s talk about three trends we’re seeing in regard to personalisation, and how you can implement them to improve your own marketing strategy.
Let’s do a deep dive into how gamified content can create a loyal customer base that comes back for more time and time again.
Google's phasing-out of the cookie has begun - Here's how to use first-party data to replace it.
The marketing world is evolving... Here's how to utilise zero and first-party data as a part of your new strategy.