---
title: "#14 Breaking free of category cliches with Samira Brophy"
description: Examine advertisers' reliance on clichés and discover how breaking free from industry norms can infuse creativity, empathy, and drive commercial success.
---

[Own the Moment | Komo Podcast | [Listen Now] ](https://blog.komo.tech/own-the-moment-podcast)

# [#14 Breaking free of category cliches with Samira Brophy](https://blog.komo.tech/own-the-moment-podcast/14-breaking-free-of-category-cliches-with-samira-brophy)

 Written by [Admin](https://blog.komo.tech/own-the-moment-podcast/author/admin) | Apr 2, 2024 4:43:28 PM

[View full post](https://blog.komo.tech/own-the-moment-podcast/14-breaking-free-of-category-cliches-with-samira-brophy)

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